A preface to marketing management /

By:

Peter, J. Paul

Contributor(s):

Donnelly, James H

Material type: Text

TextPublication details: New York, NY : McGraw-Hill Education, c 2013.Edition: 14th edDescription: xvii, 269 pages : IllustrationsISBN:

9780077861063
007786106X

Subject(s):

Marketing - management

LOC classification:

HF 5415.13 PET

Summary: Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	GIMPA Main General Stack	HF 5415.13 PET (Browse shelf(Opens below))	Available	67345
Book	GIMPA Main Reference Section	HF 5415.13 PET (Browse shelf(Opens below))	Available	67344
Book	GIMPA Main General Stack	HF 5415.13 PET (Browse shelf(Opens below))	Available	67346
Book	GIMPA Main General Stack	HF 5415.13 PET (Browse shelf(Opens below))	Available	67343

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Includes index.

Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management.

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