Marketing strategies for emerging markets /

Contributor(s):

Material type: Text

TextPublication details: New Delhi : Excel Books, c2005.Edition: 1st edDescription: xii, 437 pages : IllustrationsISBN:

8174464107
9788174464101
8174464115
9788174464118

Subject(s):

LOC classification:

HF 5412.12 MAR

Contents:

section A. Marketing strategies for emerging markets -- section B. Advertising and branding strategies in emerging markets -- section C. Consumer behaviour in emerging markets -- section D. Global strategies in emerging markets -- section E. Developmental marketing in emerging markets.

Summary: Papers presented at an international conference held at Calicut in December 2004.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Kumasi Campus General Stack	HF 5412.12 MAR (Browse shelf(Opens below))	Available		53599

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Previous	HF 5387 VEL Business ethics : concepts and cases /	HF 5387 VEL Business ethics : concepts and cases /	HF 54.56 BUS Business information systems : technology, development, and management for the e-business /	HF 5412.12 MAR Marketing strategies for emerging markets /	HF 5414 LEE Social marketing : influencing behaviors for good /	HF 5415 HUN Controversy in marketing theory : for reason, realism, truth, and objectivity /	HF 5415 HUN Controversy in marketing theory : for reason, realism, truth, and objectivity /	Next

Papers presented at an international conference held at Calicut in December 2004.

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