Principles of direct and database marketing /

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Material type: Text

TextPublication details: Harlow, England : Financial Times/Prentice Hall, c2005.Edition: 3rd edDescription: vii, 489 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HF 5415.126 TAP (Browse shelf(Opens below))	Available		53171

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Previous	HF 5415.123 BLA Integrated marketing communication : creative strategy from idea to implementation /	HF 5415.123 CLO Integrated advertising, promotion, and marketing communications /	HF 5415.123 SHI Advertising, promotion, and other aspects of integrated marketing communications /	HF 5415.126 TAP Principles of direct and database marketing /	HF 5415.1265 MIL Principles of internet marketing : new tools and methods for Web developers /	HF 5415.13 AHM Internal marketing : tools and concepts for customer-focused management /	HF 5415.13 CHO Supply chain management : strategy, planning, and operation /	Next

Includes index.

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