Exploring marketing research /
Material type:
TextPublication details: Mason, OH : South-Western, Cengage Learning, c2010.Edition: 10th edDescription: xxii, 714 pages : IllustrationsISBN: - 9780324788617 (Paper back)
- 0324788614
- HF 5415.2Â ZIK
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.2 ZIK (Browse shelf(Opens below)) | Available | 59925 | |
| Book | GIMPA Main General Stack | HF 5415.2 ZIK (Browse shelf(Opens below)) | Available | 59926 |
Browsing GIMPA Main shelves, Shelving location: General Stack Close shelf browser (Hides shelf browser)
| HF 5415.2 CRO Marketing research for managers / | HF 5415.2 MAL Basic marketing research : a decision-making approach / | HF 5415.2 MAL Marketing research : an applied approach / | HF 5415.2 ZIK Exploring marketing research / | HF 5415.3 NAI Consumer behaviour in Indian perspective : texts and cases / | HF 5415.32 BAB CB4 / | HF 5415.32 SOL Consumer behavior : buying, having, and being : global edition / |
Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).
Includes index.
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