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21.
Services marketing / by Series: The Prentice-Hall series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1991
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.122 LOV.

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22.
Marketing / by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: Chicago, Ill. : Irwin, c1997
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415 MAR.

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23.
Essentials of marketing : a global-managerial approach / by Series: Irwin series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Chicago : Irwin/McGraw-Hill, c1997
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415 PER.

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24.
Classic failures in product marketing : marketing principles violations and how to avoid them / by
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, 1992
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.15 HEN.

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25.
Advertising and promotion : an integrated marketing communications perspective / by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5823 BEL, ...

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26.
Contemporary perspectives on strategic market planning / by
Material type: Text Text
Publication details: Boston : Allyn and Bacon, c1990
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 KER.

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27.
Retail pricing strategies and market power / by
Material type: Text Text
Publication details: Australia: Melbourne University Press, c2002
Availability: Items available for loan: GIMPA Main (1)Call number: HE 5416.5 MIL.

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28.
Principles of marketing / by
Edition: 11th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415 KOT.

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29.
Supply chain management : strategy, planning, and operation / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5415.13 CHO, ...

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30.
Marketing management : analysis, planning, and control / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1976
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 KOT.

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31.
Ten deadly marketing sins : signs and solutions / by
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons,Inc., c2004
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 KOT.

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32.
Marketing management : strategies and programs / by
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 GUI.

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33.
Analysis for marketing planning / by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 LEH.

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34.
Relationship marketing : exploring relationship strategies in marketing / by
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow England : Financial Times/Prentice Hall, c2004
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.55 EGA.

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35.
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever / by
Material type: Text Text
Publication details: Toronto : New York : John Wiley & Sons Canada, Ltd., c1998
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.55 GOR.

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36.
The strategy and tactics of pricing : a guide to growing more profitably / by
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5416.5 NAG.

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37.
Strategic marketing problems : cases and comments / by
Edition: 10th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5415.135 KER, ...

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38.
Essentials of marketing research / by
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, Inc., c2002
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.2 KUM.

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39.
Managing customer relationships : a strategic framework / by
Material type: Text Text
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., c2004
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.5 PEP.

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40.
Marketing management / by
Edition: 12th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 KOT.

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