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1.
Marketing strategy : a decision-focused approach / by
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2008
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 WAL.

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2.
Marketing management : a strategic decision-making approach / by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text
Publication details: New York : c2008
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 MUL.

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3.
Marketing strategy : a decision-focused approach / by
Edition: 8th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Irwin, c2014
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Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 WAL.

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4.
Marketing management : a strategic decision-making approach / by
Edition: 8th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c2013
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 MUL.

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5.
Marketing management: a strategic decision-making approach by
Edition: 8th ed.
Material type: Text Text
Publication details: Singapore: McGraw Hill, 2013
Online access:
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415 MUL.

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