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Marketing management /

Contributor(s): Material type: TextTextPublication details: Toronto : Pearson ; c2013Edition: 14th edDescription: xxviii, 715 pages : IllustratedISBN:
  • 9780132161077
  • 0132161079
  • 0132063972
  • 9780132063975
Subject(s): LOC classification:
  • HF 5415.13 MAR
Contents:
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
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Holdings
Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section HF 541.13 MAR (Browse shelf(Opens below)) Available 69679

Includes index.

Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.

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