Exploring marketing research /

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Material type: Text

TextPublication details: Mason, OH : South-Western, Cengage Learning, c2010.Edition: 10th edDescription: xxii, 714 pages : IllustrationsISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HF 5415.2 ZIK (Browse shelf(Opens below))	Available		59925
Book	GIMPA Main General Stack	HF 5415.2 ZIK (Browse shelf(Opens below))	Available		59926

Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).

Includes index.

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