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Marketing management: a strategic decision-making approach

By: Contributor(s): Material type: TextTextPublication details: Singapore: McGraw Hill, 2013.Edition: 8th edDescription: vii, 574 pages: IllustrationsISBN:
  • 9780071326377
  • 0071326375
Subject(s): LOC classification:
  • HF 5415  MUL
Online resources:
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