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41.
Marketing strategy : a decision-focused approach / by
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 WAL.

42.
A preface to marketing management / by Series: The Irwin/McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 PET.

43.
Consumer behavior / by
Edition: 9th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5415.32 SCH, ...

44.
Marketing research / by
Edition: 5th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2006
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.2 BUR.

45.
The marketing plan handbook / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : c2008
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5415.13 WOO, ...

46.
No-nonsense marketing : 101 practical ways to win and keep customers / by
Material type: Text Text
Publication details: New York : John Wiley & Sons, Inc., c1997
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5415.13 PRU, ...

47.
Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / by
Material type: Text Text
Publication details: Upper Saddle River, NJ : Prentice Hall, c2006
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5415.13 CRE, ...

48.
Digital marketing strategy : text and cases / by
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 URB.

49.
Basic marketing : a global-managerial approach / by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5415.13 PER, ...

50.
Essentials of marketing : a global-managerial approach / by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415 PER.

51.
Services marketing : people, technology, strategy / by
Edition: 6th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 LOV.

52.
Consumer behavior and marketing strategy / by
Edition: 8th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.3 PET.

53.
Marketing strategy : a decision-focused approach / by
Edition: 11th ed.
Material type: Text Text
Publication details: Boston : c2006
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 MAR.

54.
Essentials of marketing research / by
Edition: 4th ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2005
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.2 PRO.

55.
Marketing management : a strategic decision-making approach / by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text
Publication details: New York : c2008
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.13 MUL.

56.
Marketing : principles & perspectives / by
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5415.1 BEA, ...

57.
Principles of internet marketing / by
Material type: Text Text
Publication details: Cincinnati, Ohio : South-Western College Pub., c2000
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.1265 HAN.

58.
Marketing engineering : computer-assisted marketing analysis and planning / by
Edition: 2nd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.125 LIL.

59.
Marketing today : successes, failures, and turnarounds / by
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1990
Availability: Items available for loan: GIMPA Main (1)Call number: HF 5415.1 CLA.

60.
Marketing mistakes and successes / by
Edition: 8th ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, Inc., c2001
Availability: Items available for loan: GIMPA Main (2)Call number: HF 5415.1 HAR, ...

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